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PROFESSIONAL EXPERIENCE

CERTIFICATIONS

Valid as of 2025

  • ​Sprout Social Certification

  • Muck Rack Fundamentals of Media Measurement Certification

  • Hubspot Advanced Social Media Strategy Training and Certification

  • Hubspot Sales Enablement Certification

  • Hubspot Content Marketing Certification

  • Hootsuite Social Marketing Certification

  • Hubspot Software Certification

  • Hootsuite Platform Certification

TECHNICAL SKILLS

  • Account Management

  • Social Media Marketing & Management

  • Media Relations & Pitching

  • Data Analysis

  • Digital Content Strategy

  • Photography & Videography

MARKETING COORDINATOR

ConnexAI, September 2025 - Present

  • Serve as the primary United States marketing liaison for all global offices, facilitating communication and coordination between domestic and international teams to ensure alignment of marketing strategies and initiatives.

  • Collaborate with the U.K. marketing team to produce digital content (blog posts, social media, email marketing, videos, graphics, etc.)

  • Track and report on marketing campaign performance using analytics tools.

  • Assist with day-to-day marketing needs for the U.S. market, ensuring brand consistency across all channels.

IMC SPECIALIST

Freelance, March 2020 - Present

  • Networked with over 75 diverse clients to provide marketing insight to bring creative solutions.

  • Built and executed marketing campaigns including digital marketing assets, email campaigns, and social media calendars to help to moderate success.

  • Created and curated brand guidelines through strategic planning to improve the current presence of the client or business.

  • Edited photos, videos, and other media content materials for clients through Adobe Creative Cloud, iMovie, Canva, and Final Cut Pro.

SOCIAL MEDIA SPECIALIST & ACCOUNT COORDINATOR

MATTIO Communications, April 2023 - July 2025

  • Develop and implement a comprehensive social media strategy aligned with the overall marketing goals and objectives.

  • Stay updated on industry trends and emerging social media platforms to ensure the organization remains innovative and competitive.

  • Coordinated with Oscar’s Academy Awards to include client products within their notorious nomination gift bags valuing up to $170K.

  • Create compelling and shareable content for various social media platforms, including but not limited to text, images, and videos.

  • Tracking press hits and creating media lists.

  • Pitching and pitch writing.

  • Secured in Forbes, NPR, and Captive Insurance Times.

MARKETING COORDINATOR

PAN Communications, December 2021 - April 2023

  • Increased LinkedIn following by 1000 followers within six months of employment.

  • Measure and report performance of all social media channels and assess against KPI goals for engagement and growth.

  • Conduct media outreach and build relationships with business and trade publications to support PAN’s earned media strategy.

  • Analyze competitor performance and bring forward recommendations to the larger marketing team for customer and employee experience improvements.

  • Secured in Forbes, O'Dwyer's PR, Agility PR, PRovoke Media, and PRWeek.

VISUAL MARKETING GRADUATE ASSISTANT

Morris L. Hayhurst Launchlab, September 2020 - September 2021

  • Managed all communications outlets for the $2 million rebrand of Morris L. Hayhurst Launchlab, consisting of an event, social media, and brand content planning.

  • Designed and created original marketing, promotional content, and material, including press releases, blog posts, email newsletters, and campaigns.

  • Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

  • Executed marketing and organization of major statewide & local pitch competitions conferences.

  • Implemented creative ways to attract more clients and promote our brand by developing comprehensive strategies with social media calendars.

ACCOUNT EXECUTIVE

TRU Relations, January 2020 - May 2020

  • Campaign was chosen to be funded and implemented in France and Germany.

  • Executed a campaign to be implemented for CEPA Foundation programs abroad includes: growth strategy, branding guide, and policy methods for employees.

  • Served as primary liaison for international client, agency mentor, professor, and agency members.

  • COVID-19 pandemic implementation procedures for campaign.

EVENT PLANNING COMMITTEE CHAIR

TEDxWVU, January 2018 - January 2021

  • Arranged support services, coordinated needs with the facility, prepared the staff members for the event and set up all technical aspects needed for the live stream.

  • Delegated responsibilities to committees for promotions, venue search, technical system set-up, sponsors, & making the event an overall top priority.

  • Assisted in sponsor liaison for funding the event and coordinating event advertising.

  • Received, analyzed and disseminated reports to staff to communicate the status of work processes.

CASHIER

Barnes & Noble, December 2017 - December 2020

  • Created marketing plans for specific titles based on sales data and author interviews scheduled

  • for specific dates.

  • Coordinated with publishers about upcoming titles and author appearances to promote books.

  • Measured amount of sales in products & materials for textbooks, graduation, & merchandise.

STUDENT AMBASSADOR

Bartleby, August 2019 - December 2019

  • Promotion of Bartleby Learn to incoming students for the 2019-2020 school year.

  • Accomplished store goal by signing up 500 students for Bartleby learn.

COMPASS 4 WOMEN-PREGNANCY-HELP ORGANIZATION

Intern, January 2018 - May 2018

  • Assisted expecting mothers dealing unexpected pregnancies by providing media content resources on healthcare, counseling, and housing offered.

  • Developed a strategic media plan for Compass to increase awareness and engagement.

  • Created a social media calendar to be implemented for Compass to reach target audience.

LEADERSHIP

WVU MEDICINE

NICU Cuddler 
January 2023 - May 2024

  • Volunteer of the WVU Medicine newborn cuddling program to help offset early trauma and potential developmental delays.

  • Soothe and cuddle premature infants ranging from tiny preemies, to larger, full-term babies, as well as infants suffering from maternal drug-use withdrawal.

  • Trained to interact with NICU babies during times when their parents can’t be with them at the hospital.

REED COLLEGE OF MEDIA COALITION

President 
September 2020 - May 2020

  • Managed a creative team that optimizes resources and opportunities for 12 media organizations and students.

  • Advised the leadership teams from each individual group in adopting improved organization, communication and operations practices.

  • Prepared, executed and hosted events, meetings, workshops and retreats for the Coalition network and College of Media community.

  • Recruited new organizations and students to join the coalition.

WVU PRSSA

Social Media Director
May 2020 - May 2021

  • Executed largest event promoting insight on diversity, equity, and inclusion in the workplace. Speakers included Director of the LGBTQ+ center, VP of Pan Communications, & VP of M Booth NYC.

  • Develop relevant content on all socials to appeal to our audience of undergraduate students.

  • Implement a content editorial calendar to manage content and plan specific, timely marketing events throughout school year.

Social Chair,
April 2019 - May 2020

  • Planning for my chapter's events for executive board members and new members through special events and blogs.

  • Formulate check in with mentors and mentees at least twice in the 2019-2020 school year to find an inclusive method to improve participation in PRSSA.

MOUNTAINEER MANIACS

Media Team Executive Board,
April 2019 - August 2021

  • Media promotion for largest student organization upward of 6,000 members.

  • Creating graphics and promoting student athlete events and giveaways.

  • Recruitment for new members to raise money for special events throughout the year.

  • Management for WVU Maniac events such as, planning, promotion, and execution.

MARTIN HALL AGENCY

Event, Diversity, & Social Media Specialist

August 2019 - December 2019​

  • Worked directly with the fundraising committee in assisting in our first annual 1ADay for event planning, promotion, and execution.

  • Assisted in the creation of the new MHA Instagram by creating a social media calendar of content to upload for each social media platform.

  • Research awards and new businesses that MHA could potentially work with in the near future.

  • Diversity review over all content produced by MHA to avoid any discrimination against sex, race, religion, etc.

  • 4x ADDY Award Winning Agency 2019

WVU OFFICE OF STUDENT EMPLOYMENT

Martial Arts Teaching Assistant
August 2018 - December 2018

  • Tutored and assisted students to help them master assignments and to reinforce learning concepts presented by teachers.

  • Promoted physical, mental, and social development by organizing and supervising games and other recreational activities.

  • Placed orders for merchandise or materials and send them to the proper departments to be filled.

ACADEMIC HIGHLIGHTS

  • Featured on Reed College Magazine for being an executive leader for the Tru Relations campaign, “Navigate Your CEPA,” winning with its messaging and realistic resource allocations.

  • Featured on WVU PRSSA website with blog post "Every Challenge creates a new opportunity" persevering through COVID-19 pandemic Featured on Progressions PRSSA National website "WVU Regional Conference."

  • Participated in Create-A-Thon (April 2019), a 24- hour event in which teams create free marketing materials for Morgantown-area nonprofits.

  • Featured on WVU's Reed College website with the blog post "Learning the Reach of Digital Storytelling at Wired and Wonderful Regional Conference."

  • Featured on WVU's Reed College website with the blog post "What is PRSSA?" recruiting freshmen for the upcoming semester.

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