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PROFESSIONAL EXPERIENCE

CERTIFICATIONS

Valid as of 2023

  • Hubspot Advanced Social Media Strategy Training and Certification

  • Hootsuite Platform Certification

  • Hootsuite Social Marketing

  • Hubspot Inbound Marketing

  • Hubspot Software

  • Sprout Social Certification

KEY COMPETENCIES

and Skills:

  • Social Media Marketing & Management Graphic Design

  • Content Strategy & Development

  • Photography & Videography

  • Account Management

  • Media Relations & Pitching

  • Brand Development

  • Event Planning, Promotion, & Execution

  • Digital Strategy

  • Market Research & Data Analysis

  • Conversational Spanish

IMC SPECIALIST

Freelance, March 2020 - Present

  • Networked with over 75 diverse clients to provide marketing insight to bring creative solutions.

  • Built and executed marketing campaigns including digital marketing assets, email campaigns, and

  • social media calendars to help to moderate success.

  • Created and curated brand guidelines through strategic planning to improve the current presence of the client or business.

  • Edited photos, videos, and other media content materials for clients through Adobe Creative Cloud, iMovie, Canva, and Final Cut Pro.

SOCIAL MEDIA SPECIALIT

MATTIO Communications, March 2024 - Present

  • Develop and implement a comprehensive social media strategy aligned with the overall
    marketing goals and objectives.

  • Stay updated on industry trends and emerging social media platforms to ensure the organization remains innovative and competitive.

  • Create compelling and shareable content for various social media platforms, including but not limited to text, images, and videos.

PROGRAM MANAGER

Vantage Ventures
October 2022 - April 2023

  • Developed programing strategies to drive community engagement and connect to key stakeholders across the university, state and beyond to drive programing engagement with Diversity, Equity and Inclusion in mind.

  • Led development of a marketing campaign to increase interaction on platforms by 107%.

  • Created written copy for website, including SEO-focused pieces, announcements and feature stories to earn organic shares.

  • Implemented data management collection techniques.

MARKETING COORDINATOR

PAN Communications
December 2021 - October 2022

  • Increased LinkedIn following by 1000 followers within six months of employment.

  • Measure and report performance of all social media channels and assess against KPI goals for engagement and growth.

  • Conduct media outreach and build relationships with business and trade publications to support PAN’s earned media strategy.

  • Analyze competitor performance and bring forward recommendations to the larger marketing team for customer and employee experience improvements.

  • Secured in Forbes, O'Dwyer's PR, Agility PR, PRovoke Media, and PRWeek.

VISUAL MARKETING GRADUATE ASSISTANT

Morris L. Hayhurst Launchlab
September 2020 - August 2021

  • Managed all communications outlets for the $2 million rebrand of Morris L. Hayhurst Launchlab, consisting of an event, social media, and brand content planning.

  • Designed and created original marketing, promotional content, and material, including press releases, blog posts, email newsletters, and campaigns.

  • Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

  • Executed marketing and organization of major statewide & local pitch competitions conferences.

  • Implemented creative ways to attract more clients and promote our brand by developing comprehensive strategies with social media calendars.

ACCOUNT EXECUTIVE

TRU Relations, January 2020 - May 2020

  • Campaign was chosen to be funded and implemented in France and Germany

  • Executed a campaign to be implemented for CEPA Foundation programs abroad includes: growth strategy, branding guide, and policy methods for employees

  • Served as primary liaison for international client, agency mentor, professor, and agency members

  • COVID-19 pandemic implementation procedures for campaign

EVENT PLANNING COMMITTEE CHAIR

TEDxWVU,
December 2018 - December 2021

  • Arranged support services, coordinated needs with the facility, prepared the staff members for the event, and set up all technical aspects needed for the live stream

  • Assigned responsibilities to our committees with promotions, venue search, technical system set-up, sponsors, being very receptive and engaged with our clients, making the event an overall success a top priority

  • Assisted in sponsor liaison for funding the event and coordinating event advertising to include every sponsor

CASHIER

Cashier & Bookseller,
December 2017- December 2020

  • Measure, weigh, and count products and materials for textbook and general merchandise shipments and pickups

  • Answer questions regarding rental regulations and policies for textbooks

  • Assist with store stocking, floor-sets and opening/closing procedures

BARTLEBY

Student Ambassador
August 2019 - December 2019

  • Promotion of Bartleby Learn to incoming students for the 2019-2020 school year

  • Accomplished store goal by signing up 500 students for Bartleby learn

COMPASS 4 WOMEN-PREGNANCY-HELP ORGANIZATION

Intern
January 2018 - May 2018

  • Assisted expecting mothers dealing unexpected pregnancies by providing media content resources on healthcare, counseling, and housing offered

  • Developed a strategic media plan for Compass to increase awareness and engagement

  • Created a social media calendar to be implemented for Compass to reach target audience

LEADERSHIP

REED COLLEGE OF MEDIA COALITION

President 
September 2020 - May 2020

  • Managed a creative team that optimizes resources and opportunities for 12 media organizations and students

  • Advised the leadership teams from each individual group in adopting improved organization, communication and operations practices

  • Prepared, executed and hosted events, meetings, workshops and retreats for the Coalition network and College of Media community

  • Recruited new organizations and students to join the coalition

WVU PRSSA

Social Media Director
May 2020 - May 2021

  • Executed largest event promoting insight on diversity, equity, and inclusion in the workplace. Speakers included Director of the LGBTQ+ center, VP of Pan Communications, & VP of M Booth NYC

  • Develop relevant content on all socials to appeal to our audience of undergraduate students

  • Implement a content editorial calendar to manage content and plan specific, timely marketing events throughout school year

WVU PRSSA

Social Chair,
April 2019-May 2020

  • Planning for my chapter's events for executive board members and new members through special events and blogs

  • Formulate check in with mentors and mentees at least twice in the 2019-2020 school year to find an inclusive method to improve participation in PRSSA

MOUNTAINEER MANIACS

Media Team Executive Board,
April 2019 - August 2021

  • Media promotion for largest student organization upward of 6,000 members

  • Creating graphics and promoting student athlete events and giveaways

  • Recruitment for new members to raise money for special events throughout the year

  • Management for WVU Maniac events such as, planning, promotion, and execution

MARTIN HALL AGENCY

Event, Diversity, & Social Media Specialist

August 2019 - December 2019

​

4x ADDY Award Winning Agency 2019

  • Worked directly with the fundraising committee in assisting in our first annual 1ADay for event planning, promotion, and execution

  • Assisted in the creation of the new MHA Instagram by creating a social media calendar of content to upload for each social media platform

  • Research awards and new businesses that MHA could potentially work with in the near future

  • Diversity review over all content produced by MHA to avoid any discrimination against sex, race, religion, etc.

WVU OFFICE OF STUDENT EMPLOYMENT

Martial Arts Teaching Assistant
August 2018 - December 2018

  • Tutored and assisted students to help them master assignments and to reinforce learning concepts presented by teachers

  • Promoted physical, mental, and social development by organizing and supervising games and other recreational activities

  • Placed orders for merchandise or materials and send them to the proper departments to be filled

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