PROFESSIONAL EXPERIENCE

CERTIFICATIONS

Valid as of 2025

Hubspot Advanced Social Media Strategy Training and Certification
Hootsuite Platform Certification
Hootsuite Social Marketing
Hubspot Inbound Marketing
Hubspot Software
Sprout Social Certification

KEY COMPETENCIES AND SKILLS

Social Media Marketing & Management Graphic Design
Content Strategy & Development
Photography & Videography
Account Management
Media Relations & Pitching
Brand Development
Event Planning, Promotion, & Execution
Digital Strategy
Market Research & Data Analysis
Conversational Spanish

IMC SPECIALIST

Freelance, March 2020 - Present

Networked with over 75 diverse clients to provide marketing insight to bring creative solutions.
Built and executed marketing campaigns including digital marketing assets, email campaigns, and social media calendars to help to moderate success.
Created and curated brand guidelines through strategic planning to improve the current presence of the client or business.
Edited photos, videos, and other media content materials for clients through Adobe Creative Cloud, iMovie, Canva, and Final Cut Pro.

SOCIAL MEDIA SPECIALIST & ACCOUNT COORDINATOR

MATTIO Communications, March 2024 - Present

Develop and implement a comprehensive social media strategy aligned with the overall marketing goals and objectives.
Stay updated on industry trends and emerging social media platforms to ensure the organization remains innovative and competitive.
Coordinated with Oscar’s Academy Awards to include client products within their notorious nomination gift bags valuing up to $170K.
Create compelling and shareable content for various social media platforms, including but not limited to text, images, and videos.
Tracking press hits and creating media lists.
Pitching and pitch writing.
Secured in Forbes, NPR, and Captive Insurance Times.

MARKETING COORDINATOR

PAN Communications, December 2021 - April 2023

Increased LinkedIn following by 1000 followers within six months of employment.
Measure and report performance of all social media channels and assess against KPI goals for engagement and growth.
Conduct media outreach and build relationships with business and trade publications to support PAN’s earned media strategy.
Analyze competitor performance and bring forward recommendations to the larger marketing team for customer and employee experience improvements.
Secured in Forbes, O'Dwyer's PR, Agility PR, PRovoke Media, and PRWeek.

VISUAL MARKETING GRADUATE ASSISTANT

Morris L. Hayhurst Launchlab, September 2020 - August 2021

Managed all communications outlets for the $2 million rebrand of Morris L. Hayhurst Launchlab, consisting of an event, social media, and brand content planning.
Designed and created original marketing, promotional content, and material, including press releases, blog posts, email newsletters, and campaigns.
Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Executed marketing and organization of major statewide & local pitch competitions conferences.
Implemented creative ways to attract more clients and promote our brand by developing comprehensive strategies with social media calendars.

ACCOUNT EXECUTIVE

TRU Relations, January 2020 - May 2020

Campaign was chosen to be funded and implemented in France and Germany.
Executed a campaign to be implemented for CEPA Foundation programs abroad includes: growth strategy, branding guide, and policy methods for employees.
Served as primary liaison for international client, agency mentor, professor, and agency members.
COVID-19 pandemic implementation procedures for campaign.

EVENT PLANNING COMMITTEE CHAIR

TEDxWVU, December 2018 - December 2021

Arranged support services, coordinated needs with the facility, prepared the staff members for the event, and set up all technical aspects needed for the live stream.
Assigned responsibilities to our committees with promotions, venue search, technical system set-up, sponsors, being very receptive and engaged with our clients, making the event an overall success a top priority.
Assisted in sponsor liaison for funding the event and coordinating event advertising to include every sponsor.

CASHIER

Barnes & Noble, December 2017 - December 2020

Measure, weigh, and count products and materials for textbook and general merchandise shipments and pickups.
Answer questions regarding rental regulations and policies for textbooks.
Assist with store stocking, floor-sets and opening/closing procedures.

STUDENT AMBASSADOR

Bartleby, August 2019 - December 2019

Promotion of Bartleby Learn to incoming students for the 2019-2020 school year.
Accomplished store goal by signing up 500 students for Bartleby learn.

COMPASS 4 WOMEN-PREGNANCY-HELP ORGANIZATION

Intern, January 2018 - May 2018

Assisted expecting mothers dealing unexpected pregnancies by providing media content resources on healthcare, counseling, and housing offered.
Developed a strategic media plan for Compass to increase awareness and engagement.
Created a social media calendar to be implemented for Compass to reach target audience.

LEADERSHIP

REED COLLEGE OF MEDIA COALITION

President
September 2020 - May 2020

Managed a creative team that optimizes resources and opportunities for 12 media organizations and students.
Advised the leadership teams from each individual group in adopting improved organization, communication and operations practices.
Prepared, executed and hosted events, meetings, workshops and retreats for the Coalition network and College of Media community.
Recruited new organizations and students to join the coalition.

WVU PRSSA

Social Media Director
May 2020 - May 2021

Executed largest event promoting insight on diversity, equity, and inclusion in the workplace. Speakers included Director of the LGBTQ+ center, VP of Pan Communications, & VP of M Booth NYC.
Develop relevant content on all socials to appeal to our audience of undergraduate students.
Implement a content editorial calendar to manage content and plan specific, timely marketing events throughout school year.

WVU PRSSA

Social Chair,
April 2019-May 2020

Planning for my chapter's events for executive board members and new members through special events and blogs.
Formulate check in with mentors and mentees at least twice in the 2019-2020 school year to find an inclusive method to improve participation in PRSSA.

MOUNTAINEER MANIACS

Media Team Executive Board,
April 2019 - August 2021

Media promotion for largest student organization upward of 6,000 members.
Creating graphics and promoting student athlete events and giveaways.
Recruitment for new members to raise money for special events throughout the year.
Management for WVU Maniac events such as, planning, promotion, and execution.

MARTIN HALL AGENCY

Event, Diversity, & Social Media Specialist

August 2019 - December 2019

4x ADDY Award Winning Agency 2019

Worked directly with the fundraising committee in assisting in our first annual 1ADay for event planning, promotion, and execution.
Assisted in the creation of the new MHA Instagram by creating a social media calendar of content to upload for each social media platform.
Research awards and new businesses that MHA could potentially work with in the near future.
Diversity review over all content produced by MHA to avoid any discrimination against sex, race, religion, etc.

WVU OFFICE OF STUDENT EMPLOYMENT

Martial Arts Teaching Assistant
August 2018 - December 2018

Tutored and assisted students to help them master assignments and to reinforce learning concepts presented by teachers.
Promoted physical, mental, and social development by organizing and supervising games and other recreational activities.
Placed orders for merchandise or materials and send them to the proper departments to be filled.