PROFESSIONAL EXPERIENCE

CERTIFICATIONS

Valid as of 2023

Hubspot Advanced Social Media Strategy Training and Certification
Hootsuite Platform Certification
Hootsuite Social Marketing
Hubspot Inbound Marketing
Hubspot Software
Sprout Social Certification

KEY COMPETENCIES

and Skills:

Social Media Marketing & Management Graphic Design
Content Strategy & Development
Photography & Videography
Account Management
Media Relations & Pitching
Brand Development
Event Planning, Promotion, & Execution
Digital Strategy
Market Research & Data Analysis
Conversational Spanish

IMC SPECIALIST

Freelance, March 2020 - Present

Networked with over 75 diverse clients to provide marketing insight to bring creative solutions.
Built and executed marketing campaigns including digital marketing assets, email campaigns, and
social media calendars to help to moderate success.
Created and curated brand guidelines through strategic planning to improve the current presence of the client or business.
Edited photos, videos, and other media content materials for clients through Adobe Creative Cloud, iMovie, Canva, and Final Cut Pro.

SOCIAL MEDIA SPECIALIT

MATTIO Communications, March 2024 - Present

Develop and implement a comprehensive social media strategy aligned with the overall
marketing goals and objectives.
Stay updated on industry trends and emerging social media platforms to ensure the organization remains innovative and competitive.
Create compelling and shareable content for various social media platforms, including but not limited to text, images, and videos.

PROGRAM MANAGER

Vantage Ventures
October 2022 - April 2023

Developed programing strategies to drive community engagement and connect to key stakeholders across the university, state and beyond to drive programing engagement with Diversity, Equity and Inclusion in mind.
Led development of a marketing campaign to increase interaction on platforms by 107%.
Created written copy for website, including SEO-focused pieces, announcements and feature stories to earn organic shares.
Implemented data management collection techniques.

MARKETING COORDINATOR

PAN Communications
December 2021 - October 2022

Increased LinkedIn following by 1000 followers within six months of employment.
Measure and report performance of all social media channels and assess against KPI goals for engagement and growth.
Conduct media outreach and build relationships with business and trade publications to support PAN’s earned media strategy.
Analyze competitor performance and bring forward recommendations to the larger marketing team for customer and employee experience improvements.
Secured in Forbes, O'Dwyer's PR, Agility PR, PRovoke Media, and PRWeek.

VISUAL MARKETING GRADUATE ASSISTANT

Morris L. Hayhurst Launchlab
September 2020 - August 2021

Managed all communications outlets for the $2 million rebrand of Morris L. Hayhurst Launchlab, consisting of an event, social media, and brand content planning.
Designed and created original marketing, promotional content, and material, including press releases, blog posts, email newsletters, and campaigns.
Analyzed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Executed marketing and organization of major statewide & local pitch competitions conferences.
Implemented creative ways to attract more clients and promote our brand by developing comprehensive strategies with social media calendars.

ACCOUNT EXECUTIVE

TRU Relations, January 2020 - May 2020

Campaign was chosen to be funded and implemented in France and Germany
Executed a campaign to be implemented for CEPA Foundation programs abroad includes: growth strategy, branding guide, and policy methods for employees
Served as primary liaison for international client, agency mentor, professor, and agency members
COVID-19 pandemic implementation procedures for campaign

EVENT PLANNING COMMITTEE CHAIR

TEDxWVU,
December 2018 - December 2021

Arranged support services, coordinated needs with the facility, prepared the staff members for the event, and set up all technical aspects needed for the live stream
Assigned responsibilities to our committees with promotions, venue search, technical system set-up, sponsors, being very receptive and engaged with our clients, making the event an overall success a top priority
Assisted in sponsor liaison for funding the event and coordinating event advertising to include every sponsor

CASHIER

Cashier & Bookseller,
December 2017- December 2020

Measure, weigh, and count products and materials for textbook and general merchandise shipments and pickups
Answer questions regarding rental regulations and policies for textbooks
Assist with store stocking, floor-sets and opening/closing procedures

BARTLEBY

Student Ambassador
August 2019 - December 2019

Promotion of Bartleby Learn to incoming students for the 2019-2020 school year
Accomplished store goal by signing up 500 students for Bartleby learn

COMPASS 4 WOMEN-PREGNANCY-HELP ORGANIZATION

Intern
January 2018 - May 2018

Assisted expecting mothers dealing unexpected pregnancies by providing media content resources on healthcare, counseling, and housing offered
Developed a strategic media plan for Compass to increase awareness and engagement
Created a social media calendar to be implemented for Compass to reach target audience

LEADERSHIP

REED COLLEGE OF MEDIA COALITION

President
September 2020 - May 2020

Managed a creative team that optimizes resources and opportunities for 12 media organizations and students
Advised the leadership teams from each individual group in adopting improved organization, communication and operations practices
Prepared, executed and hosted events, meetings, workshops and retreats for the Coalition network and College of Media community
Recruited new organizations and students to join the coalition

WVU PRSSA

Social Media Director
May 2020 - May 2021

Executed largest event promoting insight on diversity, equity, and inclusion in the workplace. Speakers included Director of the LGBTQ+ center, VP of Pan Communications, & VP of M Booth NYC
Develop relevant content on all socials to appeal to our audience of undergraduate students
Implement a content editorial calendar to manage content and plan specific, timely marketing events throughout school year

WVU PRSSA

Social Chair,
April 2019-May 2020

Planning for my chapter's events for executive board members and new members through special events and blogs
Formulate check in with mentors and mentees at least twice in the 2019-2020 school year to find an inclusive method to improve participation in PRSSA

MOUNTAINEER MANIACS

Media Team Executive Board,
April 2019 - August 2021

Media promotion for largest student organization upward of 6,000 members
Creating graphics and promoting student athlete events and giveaways
Recruitment for new members to raise money for special events throughout the year
Management for WVU Maniac events such as, planning, promotion, and execution

MARTIN HALL AGENCY

Event, Diversity, & Social Media Specialist

August 2019 - December 2019

4x ADDY Award Winning Agency 2019

Worked directly with the fundraising committee in assisting in our first annual 1ADay for event planning, promotion, and execution
Assisted in the creation of the new MHA Instagram by creating a social media calendar of content to upload for each social media platform
Research awards and new businesses that MHA could potentially work with in the near future
Diversity review over all content produced by MHA to avoid any discrimination against sex, race, religion, etc.

WVU OFFICE OF STUDENT EMPLOYMENT

Martial Arts Teaching Assistant
August 2018 - December 2018

Tutored and assisted students to help them master assignments and to reinforce learning concepts presented by teachers
Promoted physical, mental, and social development by organizing and supervising games and other recreational activities
Placed orders for merchandise or materials and send them to the proper departments to be filled